Phil Fennell’s success as a business consultant and educator in the professional salon and spa industry has been greatly credited to his unique ability to bridge superior management and leadership systems with the creative and artistic culture that is the salon and spa industry.
Whether forecasting long term projects and budgets with leading manufacturers, training sales representatives on salon account development or working directly with owners and their staffs on team success strategy, Phil continues to stand out as a “premier business and management resource” in the industry.
What specifically makes Phil and Salonwired so unique is the fact that he has historically been a practitioner of his business and management strategy and philosophy. Starting in the industry as a hair stylist he spent the first 25 years of his career managing large chain salon operations, eventually moving to his own salons and at the same time working as a stylist. To this day his legacy continues as his daughter co-owns and operates successful salons in Florida that Phil originated as well as he supports the continued business development of his wife’s salon in Atlanta.
Phil’s “real world” experience combined with his vast knowledge of salon business and management make him extremely qualified as a business coach and consultant in our industry!
Steven, a leader, educator, entrepreneur, and inspirational speaker, is the founder and owner of DIVA Studio in Las Vegas, Nevada. Steven was named “Top 20 Salon Owners in America” and “Top 200 Fastest Growing Salons” five years in a row by Salon Today magazine.
They have been featured in Glamour, Allure, Mademoiselle, and Elle magazines. Steven served as Vice-President of TSA now PBA for over seven years. His straight talking style and his “Be BOLD” approach to life, is both refreshing and entertaining.
Meet Marcus Jackson, a vibrant visionary whose creativity is crafted from an industry-focused foundation that allows him to create a comprehensive plan unique to the market in which he serves by integrating his skills in brand management, marketing, video production and editing, graphic and web design, media communications, and interactive media.
Since obtaining his Associate Degree of Applied Science in Visual Communications from ITT Technical Institute, Marcus has catapulted his career as a social media strategist and marketing professional, catering to some of the most elite clientele, now working in the salon and spa industry. With marketing and social media strategies executed with precision, industry expert, Phil Fennell has coined Marcus’s results and consistency, “The Marcus Effect” in which was featured in “Salon Today,” one of the nations premiere salon & spa publications.
Serving as the secret weapon behind the multimedia marketing campaign for Salon Greco—The European Day Spa, Marcus’s position as Marketing Director keeps him refining his skills as he maintains the email marketing, social media, online advertising, and reputation management of the salon and spa. His key role in the expansion of the organization has allowed him to analyze current trends and compare them to industry-specific growth indicators as he increases his clients’ web presence, consumer engagement, and overall interactivity with the brand.
Marcus’s goal for each of his clients is to incorporate their individual ideas into a concise digital marketing strategy that will open up new revenue streams and increase customer interaction. His true abilities are best revealed as he works together with each client to customize a marketing strategy and manage the project from concept to creation. In this results-oriented field, Marcus is continuously sharpening his skills to execute the most innovative social media and marketing solutions available.